In brief
Riding everything By Wildsuits Wetsuits
Discover Wildsuits 2023 Offbeat Advertising
Surfing Wetsuits Showcased in Unexpected Situations.
Wildsuits, in collaboration with the DD agency, has launched an innovative advertising campaign for Spring/Summer 2023. The aim of this campaign is to present surfing wetsuits in a unique way by featuring them in unexpected and offbeat situations. The idea was to take wetsuits out of their natural element, the ocean, in order to highlight their "wild" qualities such as elasticity and uncompromising comfort. Through eight publications containing containing photos and videos, Wildsuits aims to share its commitment to research and development, as well as its desire to provide simple and ingenious solutions for users while contributing to the preservation of the planet.
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Pushing the Limits of Surfing Wetsuits
Wildsuits pushes the boundaries in wetsuit development by exploring different ways to utilize neoprene. Over the years, neoprene has significantly evolved with diverse specifications based on its characteristics. This evolution, combined with extensive testing by our team of riders, has allowed Wildsuits to gain increasing expertise in the field and brainstorm innovative products to improve year after year. The continuous research and development of our wetsuits demonstrate our commitment to offering superior quality products while minimizing their impact on the environment.
An Offbeat and Captivating Campaign
The Wildsuits Spring/Summer 2023 advertising campaign stands out with its offbeat and eye-catching approach. The eight publications feature dynamic scenes combining humor and everyday life situations. Far from a typical campaign showcasing wetsuits solely in the water, Wildsuits has chosen to explore new territories by presenting them in inappropriate contexts, thereby arousing curiosity and capturing the attention of viewers, emphasizing our distinctive "Wild" side that sets us apart from major competitor brands.
Unexpected Situations
Wildsuits advertising campaign showcases wetsuits in various situations. Wetsuits can be seen out of the water, paired with bicycles, horses, motorcycles, tractors, dogs, and even "sand-glides." The objective is to bring a humorous touch to the scenes while highlighting the performance and versatility of Wildsuits surfing wetsuits. These unexpected scenes reflect the brand's adventurous spirit and encourage users to push their own limits.
Commitment to the Planet
Beyond the playful and offbeat aspect of the advertising campaign, Wildsuits maintains its commitment to environmental preservation. The brand seeks to minimize its ecological footprint, including giving new life to neoprene offcuts from manufacturing. Wildsuits' surfing wetsuits are designed with respect for the environment, utilizing sustainable materials and promoting increasingly a more local responsible production…(more news to come soon).
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Production : Agence dd
